The Context

World of Beer has been a place to combine food, drink and relaxation for almost 20 years now. They came to us asking for some help when it came to XYZ.

  • Strengthen World of Beer's position as a welcoming space that invites all walks of life to connect over food and drink.

  • As World of Beer began to expand their menu into food and spirits, they felt that their offerings were unclear to consumers.

  • Gen Z and Millennial professionals, possibly remote workers.

  • In our search for authentic connection, we are all rediscovering how to be human in a digital world.

  • Through the use of in app challenges and the possibility to obtain rewards when not using your cellphone, make World of Beer a third place where real connection and memories are made.

The 4C’s


It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sounds like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest.

Grow your audience.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

The Idea


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