Craft a strategy with a creative activation that will garner attention from a potential U.S market.

Americans are lacking key motivators to regularly incorporate seafood into their diets despite known health benefits.

Individuals residing in the US aged 35-44 who enjoy seafood but rarely purchase it as an "at home ingredient".

We are what we eat. People chose foods that align with their sense of identity.

Position seafood as a cornerstone of American identity and culinary heritage that resonates with the American market through the use of impactful creative.